I unfortunately can't drink wine, but I can drink beer. Where did the stigma come from that when you attend a party, or send a gift, you would give wine? There are some really fancy beers, pretty much anything from Belgium, that could compete with any wine.
Let's say you would spend $20 on a nice bottle of gift wine, you could spend same $20 and get a really high end six pack of quality beer, or a four pack, or in some cases, just one beer. (There are $20 Beers, I have had them, and they are both good and strong.) Here is just a few, courtesy of a fine beverage store, Cork 57, with a great selection of higher end beers and wines.

So this year, when you have to go to a party or give a gift, give the gift of beer. Think about this, have you ever gone to someone's place and seen bottles of wine that have yet to be opened and enjoyed? Now, have you ever gone to someones place and seen bottles of beer that have yet to be opened and enjoyed?
Exactly.
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